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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers …

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The Importance Of PPC And Social Media Advertising In Your Business Search engine optimization is a key way to generate traffic to your website. However, a good ranking on results for keywords only gets you half the battle won. Getting people to actually click through and visit your site relies heavily on how well you …

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Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of …

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